Armor All Auto Body Repair

About the project

A complete line of high-performance refinishing products, including auto body and fiberglass repair products has been licensed to bear the ARMOR ALL Brand and was developed by Pro Form Products Ltd., a leader in the auto body specialty market. In a category with a limited number of suppliers, the agreement with Pro Form will provide retailers the ability to offer consumers a superior option in the paint, body and equipment aisle with a highly recognized brand.

“The addition of these new Armor All branded lines to the already wide-ranging family of automotive care products available under the ARMOR ALL brand supports Armor All’s position as the leading brand in car care for both the inside and outside of the vehicle,” said Steve Silberblatt, vice president of new business development & licensing for Armor All’s parent, The Clorox Company. “Auto enthusiasts will now have access to an even wider range of ARMOR ALL branded products to keep their cars, and the spaces in which their cars are garaged, clean, protected and looking like new.”