Hamilton Beach Microwaves
About the project
Hamilton Beach Brands, Inc. signed an exclusive licensing agreement with the Galanz company to develop comprehensive line of Hamilton Beach® and Proctor Silex® branded microwave ovens.
Hamilton Beach is a well-known brand and a leader in the small kitchen electrics category. “This agreement will allow us to expand into a range of microwave ovens; a natural evolution for our brand,” said Susan Watson, senior manager, strategic business development, Hamilton Beach Brands Inc. “We will now be able to offer our consumers the best in class design, quality and dependability in microwave ovens they have come to expect in our other kitchen appliances.”
“This license deal joins two industry leaders in the development of high-quality microwave ovens which is a logical extension and further expands the Hamilton Beach and Proctor Silex footprint and authority in the kitchen.” said president, North America sales & marketing for Galanz, Travis Kirwan.
The full line of Hamilton Beach and Proctor Silex microwave ovens formally debuted at the International Home & Housewares Show in Chicago, IL in 2009 and was available at major mass and specialty retailers in Summer 2009.
- Project Management
- Partner Solicitation
- Product Development
- Contract Negotiation
- Program Execution